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In Touch: Bo's Beginnings Article

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Bo Bice "See The Light"


Friday, November 11, 2005

Bo Bice - The Real Thing

When cometh The Biceman?

Where is The Biceman?

Granted our man has just become a new father and what an incredible time this is for he and Caroline, welcoming beautiful Aiden into the world, but...

Bo Bice's upcoming CD, is reportedly scheduled for release on December 13th. What I am really completely surprised about is the seeming lack of visibility and promotion by RCA! All I have been able to find about this CD are scattered postings on the web with sketchy details. (Nothing really informative on The Biceman's "official RCA site outside of the forum postings by fans.) As is well-known in the advertising world, "hype" is the driver for successful sales! Where is the "hype"? I've read a few lines about some of the musicians associated with the the album, but with the release date really only weeks away I'd think we'd be seeing interviews cropping up now, via TV, radio. What about utilizing 'teaser' soundbites on the RCA site?

Speaking of the RCA site, how disappointing is that? I'd think RCA would be utilizing this site to promote Bo and his CD, but it is rarely updated and carries no real information, relying on fans to post whatever they can find. Bo serves better. Two lousy lines appear with dates of TV appearances. That's about it. Here they are in the event you don't have them yet:

12.05.05 The Late Show w/ Jay Leno (NBC)
12.19.05 Radio Music Awards (NBC)

"If it weren't for his friends, family and bandmates we would have no clue what was going on!" one of the remarks found in the forum section posted by Orriel, sums the feeling of most of the posters on that site.

Secrecy can work for some things, it can get the curiousity level up, etc... but in the case of promoting a new CD by a relatively new artist that is not the way to go... Bo Bice needs exposure and that exposure should be happening NOW. Fan-sites are good but he needs to be seen and heard NOW in general public venues.

The title of the upcoming CD is reportedly "Bo Bice - The Real Thing". That is not even listed on his RCA site with the exception of a posting in the forum section. I'd think RCA would have it flashing across the page... What do I know...

I did check with (at least as of this a.m.) no title for the CD is listed on their site offering advance purchase.

Let's hope that publicity-wise the promotions pick up some pace and gain Bo Bice some momentum.

I want to see him ragingly successful with this CD as he very much deserves to be, I hope RCA begins to step it up (and do something with that sad little web page, Bo Bice RCA site)

Much love>


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